SEO Link Building Copywriting Seminars

“Killer” Customer Service over the Internet

Internet Strategies for Customer Service and Support — Atlanta, GA

March 20th, 1997

Workshop by Stephan Spencer

This is the workshop you’ve been waiting for - a LIVE Internet connection
so you can see what the buzz is all about, while an expert in Internet-based
customer service explains what it all means! Customer service departments looking to “get on the Net” need to prepare for the opportunities, pitfalls,
and competitive market niches that are being created in Cyberspace.

This in-depth, half-day workshop specifically designed for non-technical
customer service professionals prepares you to more fully participate in the marketplace. Basic concepts, terms, practices, and directions will be clearly defined and demonstrated. A number of successful online customer service centers will be closely examined, as we analyze in detail the characteristics of their success. We’ll illustrate exactly how these companies are creating satisfied customers and reducing operational costs. And most importantly, you’ll learn in this interactive workshop how to apply those techniques to your own online customer service venture. Demonstrations and discussions will include:

  • Auto-response email
  • Following up with personal email
  • Answering their questions before they ask them! Frequently Asked Questions
    with answers
  • Getting customers to help each other: online discussion groups
  • Getting your data out there: online libraries of technical specifications,
    ties with corporate systems (e.g. FedEx)
  • Putting it at their fingertips: using search engines and hierarchical
    indices
  • Personalized web pages and automated personal notification services
    by email

Get a jump on your competition and get the solid foundation you need to succeed in this exciting new customer service venue by joining us for this one-of-a-kind workshop!

Spread the word: delicious this: digg this: spurl this: furl this: reddit this: Add to Y!:

Strategies for Streamlining Online Customer Service

Internet Strategies for Customer Service and Support — Atlanta, GA

March 19th, 1997

Seminar by Stephan Spencer

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques :

  • Auto-response email boxes
  • Frequently Asked Questions (FAQs) with answers
  • Integrating your FAQs with email responses
  • Email newsletters/announcements
  • Email-based discussion groups (”listservs”)
  • Web-based discussion groups
  • Usenet-based discussion groups (”newsgroups”)
  • Intelligent search engines for your web site (both keyword- and concept-based)
  • Online databases that can be updated automatically by your customers via the Web

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Internet Video (panel)

Spring Internet World — Los Angeles, CA

March 12th, 1997

Panel Moderated by Stephan Spencer

Deploying video over today’s Internet is like teaching a dog to sing - it’s unpleasant and it annoys the dog. Nevertheless, advances in compression technology, new bandwidth reservation protocols, streaming techniques and the promise of more robust backbones and higher-capacity delivery systems make it likely to arrive sooner than you think. See the state-of-the-art today and find out what the videonet of the future might look like.

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One-To-One Internet Marketing: An Online Demonstration

Loyalty Programs that Work Conference — New York City, NY

February 6th, 1997

Workshop by Stephan Spencer

World Wide Web marketing is about one-to-one marketing of value-added services and information to the Internet user. The Internet gives companies a unique opportunity to relate to customers and potential customers on a new level, catering to their needs and wants on an individual basis. This strategy of “mass customization” not only saves the customer time and money by making their visit more efficient and productive, but also provides valuable customer profile and market research data. This half-day workshop will give you a better understanding of one-to-one marketing on the Internet, preparing you to more fully participate in the marketplace.

This workshop is specifically designed for non-technical marketing professionals. Using a LIVE Internet connection so you can see what the buzz is all about, an expert in Internet marketing and technology will explain what it all means!

Basic concepts, terms, practices, and directions will be clearly defined
and demonstrated. These incude:

  • Value-added marketing (content beyond products)
  • Personalization (web pages tailored to the individual user)
  • Ergonomic web site design (page layout; form vs. function)
  • Engaging the user through interactivity
  • Ties to corporate systems (interfacing customer, product, and/or HR
    databases to the web)
  • Java, VRML, Shockwave, and other enabling technologies
  • Promotion strategies (listing with search engines, subject indices like
    Yahoo, industry-specific sites, etc.; reciprocal links, advertising)

Several noteworthy web sites will be closely examined, as we analyze in detail the characteristics of their success. I’ll illustrate exactly how these web sites are:

  • Increasing sales
  • Cutting costs
  • Generating advertising and subscription revenue
  • Obtaining market research information
  • Generating traffic and motivating repeat visitors
  • Winning awards and gaining recognition
  • Outshining their competition

Spread the word: delicious this:One-To-One Internet Marketing: An Online Demonstration digg this:One-To-One Internet Marketing: An Online Demonstration spurl this:One-To-One Internet Marketing: An Online Demonstration furl this:One-To-One Internet Marketing: An Online Demonstration reddit this:One-To-One Internet Marketing: An Online Demonstration Add to Y!:One-To-One Internet Marketing: An Online Demonstration

“Killer” Customer Service over the Internet

Internet Strategies for Customer Service and Support — Chicago, IL

October 2nd, 1996

Workshop by Stephan Spencer

This is the workshop you’ve been waiting for - a LIVE Internet connection
so you can see what the buzz is all about, while an expert in Internet-based
customer service explains what it all means! Customer service departments
looking to “get on the Net” need to prepare for the opportunities, pitfalls,
and competitive market niches that are being created in Cyberspace.

This in-depth, half-day workshop specifically designed for non-technical
customer service professionals prepares you to more fully participate in
the marketplace. Basic concepts, terms, practices, and directions will be
clearly defined and demonstrated. A number of successful online customer
service centers will be closely examined, as we analyze in detail the characteristics
of their success. We’ll illustrate exactly how these companies are creating
satisfied customizers and reducing operational costs. And most importantly,
you’ll learn in this interactive workshop how to apply those techniques
to your own online customer service venture. Demonstrations and discussions
will include:

  • Auto-response email
  • Following up with personal email
  • Answering their questions before they ask them! Frequently Asked Questions
    with answers
  • Getting customers to help each other: online discussion groups
  • Getting your data out there: online libraries of technical specifications,
    ties with corporate systems (e.g. FedEx)
  • Putting it at their fingertips: using search engines and hierarchical
    indices
  • Personalized web pages and automated personal notification services
    by email

Get a jump on your competition and get the solid foundation you need to
succeed in this exciting new customer service venue by joining us for this
one-of-a-kind workshop!

Spread the word: delicious this: digg this: spurl this: furl this: reddit this: Add to Y!:

Strategies for Streamlining Online Customer Service

Internet Strategies for Customer Service and Support — Chicago, IL

September 30th, 1996

Seminar by Stephan Spencer

How can you get the most out of your online customer service? This extraordinary presentation will demonstrate a combination of both automated and self-regulating methods for providing customer service online. You will discover that you can significantly reduce your staffing costs with these techniques:

  • Auto-response email boxes
  • Frequently Asked Questions (FAQs) with answers
  • Integrating your FAQs with email responses
  • Email newsletters/announcements
  • Email-based discussion groups (”listservs”)
  • Web-based discussion groups
  • Usenet-based discussion groups (”newsgroups”)
  • Intelligent search engines for your web site (both keyword- and concept-based)
  • Online databases that can be updated automatically by your customers via the Web

Spread the word: delicious this:Strategies for Streamlining Online Customer Service digg this:Strategies for Streamlining Online Customer Service spurl this:Strategies for Streamlining Online Customer Service furl this:Strategies for Streamlining Online Customer Service reddit this:Strategies for Streamlining Online Customer Service Add to Y!:Strategies for Streamlining Online Customer Service

Business Opportunities of Web-Based Educational Publishing

How To Market Educational Programs on the Internet (IQPC) — Chicago, IL

September 29th, 1995

Workshop by Stephan Spencer

Colleges and universities are now discovering the many benefits of educational publishing on the Internet. But is the transition worth the effort? And how are publishers responding to these opportunities? This workshop will lead participants to answer these questions and teach you how to target your readers.

Participants in this workshop will learn the details of:

  • Intellectual property issues:
    • Identifying and protecting copyrights & trademarks
    • Registration procedures for copyrights & trademarks
  • Security implications:
    • Sending information only to approved Internet users
    • Keeping cybervandals and cyberthieves out of your
      systems

    • When, what, and how to charge for program usage:
      • Demos, trial licenses
      • Registration procedures
      • Billing procedures (fixed monthly charges vs. usage-based
        charges)

      • What to charge for and what to provide free of
        charge

      • Foreign currency
      • Secure payment options (FirstVirtual, DigiCash,
        credit cards, etc.)
    • Reaching diverse markets on the Net
      • Minorities
      • Non-English speaking students

      Spread the word: delicious this:Business Opportunities of Web-Based Educational Publishing digg this:Business Opportunities of Web-Based Educational Publishing spurl this:Business Opportunities of Web-Based Educational Publishing furl this:Business Opportunities of Web-Based Educational Publishing reddit this:Business Opportunities of Web-Based Educational Publishing Add to Y!:Business Opportunities of Web-Based Educational Publishing

Leveraging the Multimedia Capabilities of the Net

How To Market Educational Programs on the Net (IQPC) — Chicago, IL

September 27th, 1995

Seminar by Stephan Spencer

  • Importance of multimedia in “selling” your message
  • Images & image maps
  • Sound & video (QuickTime, MPEG, Ulaw, etc.)
  • Adobe Acrobat (portable documents)
  • 3-D viewer applications (Kinemage, etc.)
  • Effectiveness of multimedia on the Net vs. other media:
    CD-ROMs, video tapes, audio tapes

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